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Data. Story. Compliance. Delivered.

ThreatCaptain helps MSPs meet modern security expectations—while making cybersecurity easier to sell, prove, and renew. Backed by real data, clear ROI, and stories decision-makers trust.

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BUILT FOR MSP SALES TEAMS

BDR Prospecting AE Closing Deals Customer Success Renewals OWNER LED SALES

Financial Impact Analysis Is Now Required—But Most MSPs Aren’t Ready

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Regulations like NIST CSF 2.0 and rising insurance standards now expect MSPs to provide financial justification for cybersecurity decisions.

That means your clients—and their compliance partners—are asking:

  • “What’s the real financial risk if we don’t act?”

  • “How does this tie to coverage?”

  • “Where’s the ROI on this spend?”
     

The reality? Most MSPs aren’t doing this analysis—not because they don’t want to, but because:

  • It’s complicated

  • It’s time-consuming

  • It's expensive

And there hasn’t been an easy, integrated way to deliver it. Doing that right could easily cost an MSP $15K/month in time, tools, and staff.

ThreatCaptain changes that.

You get breach modeling, insurance scoring, ROI planning, and sales-ready content—all in one platform—so you can meet compliance expectations and actually close more business doing it.

Not just doable—revenue-generating.

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Built for MSP Sales in the Real World

Use ThreatCaptain for:

🧊 BDR Prospecting

 • Use breach simulations and ROI stories to get in the door
• Send business-ready messaging that speaks to financial risk

💼 AE Deal Closing

 • Justify security budgets with breach data + ROI calculators
• Handle objections with insurance alignment and business value

🔁 Customer Success Renewals

 • QBRs that show results, not just tasks
• Unlock upsell opportunities with clear roadmaps

🧑‍✈️ Owner-Led Sales

 • Equip yourself with the compliance, content, and narrative to lead high-level conversations confidently

The Power of the Yes/AND

YES — Breach cost data that speaks CFO
Built-in simulations show real financial risk—no guesswork.

AND — Messaging that closes deals
Proposals, QBRs, and scripts tailored to your buyers.

AND — Compliance, covered
Meets NIST CSF 2.0 requirements—no consultants needed.

With ThreatCaptain, your team brings:

Real numbers

Breach cost simulations your clients can’t ignore.

A clear message

Sales-ready stories that connect risk to business value.

Compliance-ready framing

Built-in support for frameworks like NIST CSF 2.0.

So clients don’t just understand the risk—they say yes to solving it.

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Everything You Need, Ready to Use

Cyber Risk Simulator

Quantify breach impact in dollars

Insurance Health Score

Align clients with real-world underwriting requirements

Security ROI Planner

Show what spend protects—and what it unlocks

AnchorPoint Storytelling Toolkit

QBRs, proposals, scripts, and reports tailored to each buyer

Threat Academy

Microlearning to help your whole team speak “CFO”

AI-Powered Reports

Beautiful, branded content generated in minutes

All the financial clarity, insurance readiness, and sales enablement—without the hassle of building it yourself.

$1,500/mo and ThreatCaptain Pays for Itself

$5K-$15K+

Additional Made Per month

In new security 

revenue from upsells and compliance packages

3-4 Hours

Time Saved

QBR prep cut from 3-4 hours to 20 minutes

10%

Higher Close rate

Financial Storytelling eliminates CFO objections

5%

Larger Deals

Selling Cyber Security as an investment drives bigger budgets

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Anchored in Success:

What They're Saying

ThreatCaptain has mastered this 'secret sauce' by analyzing known threat intelligence... and extrapolating the impacts based upon customer-specific data.  Translating cyber risks into financial terms that the C-Suite can get their arms around!

Wade R. - CEO

CISO-ToGo

Threat Captain helps us clearly communicate the financial risks of a breach, prioritize security investments, and align IT teams with leadership by focusing on business outcomes. It strengthens our value proposition and positions us as trusted advisors in a world where cyber threats are constantly evolving.

George A. - CEO

Captivate Technologies Solution

ThreatCaptain elevates the discussion from talking about tools
to the benefits that can be received by a customer. There are
lots of tools in the MSP space; ThreatCaptain elicits the risks
and the biggest challenges.

Greg B - CISO of Novus Insight

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 You’re Already Doing the Work. ThreatCaptain Helps You Tell the Story That Sells It.

 This platform doesn’t just help you justify cybersecurity—it helps you grow revenue, earn trust, and close deals.

Because when you combine data, compliance, and the right story—clients say yes.

Our Captains

At ThreatCaptain, we’re a small but mighty team committed to making cybersecurity work for MSPs. We build with integrity, creating tools backed by data you can trust - because real security starts with real solutions.

We’re not just another vendor - we’re here to support MSPs with tools that actually make a difference. Meet the crew behind the mission.

Cofounder / Captain of Insights

Adam Anderson

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A thought leader in Psychological Security (PsySec), Adam bridges the gap between cybersecurity and business strategy. With decades of experience advising CEOs and authoring influential books, he brings a deep understanding of the human and behavioral aspects of cyber risk. His expertise helps organizations transform unknown threats into actionable, strategic advantages, ensuring security becomes a business enabler rather than a roadblock.

Cofounder / Captain of Revenue

Brad Powell

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Brad is a results-driven growth strategist specializing in tailored security solutions that drive business expansion. With over 15 years of experience spanning cybersecurity, SaaS, and hospitality, he has a proven track record in revenue acceleration, strategic partnerships, and penetrating niche markets. Armed with a Business Degree from The Citadel, an MBA from Clemson, and international business experience from Victoria University in New Zealand, he combines global insights with hands-on expertise to unlock new opportunities and scale organizations effectively.

Product Director / Captain of Experience

Cathy Rueda

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Cathy leads product development with an unwavering commitment to quality, user success, and operational excellence. Her diverse background in sales, marketing, and operational management has shaped her deep understanding of user needs and business challenges. Transitioning into the cybersecurity SaaS space, she brings a human-centered approach to product design, ensuring solutions are intuitive, effective, and aligned with real-world demands.  Cathy's  leadership is driven by a passion for making cybersecurity accessible and impactful for businesses of all sizes.

Director of Customer Success

Kerry Anderson

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With a background in nursing, operations management, and business development, Kerry brings a uniquely empathetic and strategic perspective to her role as Director of Customer Success. At ThreatCaptain, she leads the charge in helping MSPs unlock the full value of cybersecurity tools by aligning technical outcomes with real business impact.

Kerry is known for systematizing onboarding, accelerating client time-to-value, and transforming cybersecurity conversations into revenue-generating strategies. Her expertise ensures that every customer—from new users to seasoned partners—experiences measurable growth through better QBRs, improved executive alignment, and strategic upselling support.

As a bridge between product innovation and client outcomes, Kerry doesn’t just support success—she engineers it.

Chief of Staff

Scott Pfeiffer

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Brad is a results-driven growth strategist specializing in tailored security solutions that drive business expansion. With over 15 years of experience spanning cybersecurity, SaaS, and hospitality, he has a proven track record in revenue acceleration, strategic partnerships, and penetrating niche markets. Armed with a Business Degree from The Citadel, an MBA from Clemson, and international business experience from Victoria University in New Zealand, he combines global insights with hands-on expertise to unlock new opportunities and scale organizations effectively.

The average cost of a data breach is now $4.45 million.

Can your clients afford to be unprepared?

Cyberattacks increased by 38% last year.

Staying ahead of threats has never been more critical.

Every $1 spent on proactive cybersecurity saves businesses $4 in breach costs.

Turn cybersecurity into your clients’ smartest investment.

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