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BUILT FOR MSP SALES TEAMS
BDR Prospecting AE Closing Deals Customer Success Renewals OWNER LED SALES
Financial Impact Analysis Is Now Required—But Most MSPs Aren’t Ready
Regulations like NIST CSF 2.0 and rising insurance standards now expect MSPs to provide financial justification for cybersecurity decisions.
That means your clients—and their compliance partners—are asking:
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“What’s the real financial risk if we don’t act?”
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“How does this tie to coverage?”
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“Where’s the ROI on this spend?”
The reality? Most MSPs aren’t doing this analysis—not because they don’t want to, but because:
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It’s complicated
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It’s time-consuming
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It's expensive
And there hasn’t been an easy, integrated way to deliver it. Doing that right could easily cost an MSP $15K/month in time, tools, and staff.
ThreatCaptain changes that.
You get breach modeling, insurance scoring, ROI planning, and sales-ready content—all in one platform—so you can meet compliance expectations and actually close more business doing it.
Not just doable—revenue-generating.
Built for MSP Sales in the Real World
Use ThreatCaptain for:
🧊 BDR Prospecting
• Use breach simulations and ROI stories to get in the door
• Send business-ready messaging that speaks to financial risk
💼 AE Deal Closing
• Justify security budgets with breach data + ROI calculators
• Handle objections with insurance alignment and business value
🔁 Customer Success Renewals
• QBRs that show results, not just tasks
• Unlock upsell opportunities with clear roadmaps
🧑✈️ Owner-Led Sales
• Equip yourself with the compliance, content, and narrative to lead high-level conversations confidently
The Power of the Yes/AND
YES — Breach cost data that speaks CFO
Built-in simulations show real financial risk—no guesswork.
AND — Messaging that closes deals
Proposals, QBRs, and scripts tailored to your buyers.
AND — Compliance, covered
Meets NIST CSF 2.0 requirements—no consultants needed.
With ThreatCaptain, your team brings:
Real numbers
Breach cost simulations your clients can’t ignore.
A clear message
Sales-ready stories that connect risk to business value.
Compliance-ready framing
Built-in support for frameworks like NIST CSF 2.0.
So clients don’t just understand the risk—they say yes to solving it.
Everything You Need, Ready to Use
Cyber Risk Simulator
Quantify breach impact in dollars
Insurance Health Score
Align clients with real-world underwriting requirements
Security ROI Planner
Show what spend protects—and what it unlocks
AnchorPoint Storytelling Toolkit
QBRs, proposals, scripts, and reports tailored to each buyer
Threat Academy
Microlearning to help your whole team speak “CFO”
AI-Powered Reports
Beautiful, branded content generated in minutes
All the financial clarity, insurance readiness, and sales enablement—without the hassle of building it yourself.
$1,500/mo and ThreatCaptain Pays for Itself
$5K-$15K+
Additional Made Per month
In new security
revenue from upsells and compliance packages
3-4 Hours
Time Saved
QBR prep cut from 3-4 hours to 20 minutes
10%
Higher Close rate
Financial Storytelling eliminates CFO objections
5%
Larger Deals
Selling Cyber Security as an investment drives bigger budgets
Anchored in Success:
What They're Saying
ThreatCaptain has mastered this 'secret sauce' by analyzing known threat intelligence... and extrapolating the impacts based upon customer-specific data. Translating cyber risks into financial terms that the C-Suite can get their arms around!
Wade R. - CEO
CISO-ToGo
Threat Captain helps us clearly communicate the financial risks of a breach, prioritize security investments, and align IT teams with leadership by focusing on business outcomes. It strengthens our value proposition and positions us as trusted advisors in a world where cyber threats are constantly evolving.
George A. - CEO
Captivate Technologies Solution
ThreatCaptain elevates the discussion from talking about tools
to the benefits that can be received by a customer. There are
lots of tools in the MSP space; ThreatCaptain elicits the risks
and the biggest challenges.
Greg B - CISO of Novus Insight
Our Captains
At ThreatCaptain, we’re a small but mighty team committed to making cybersecurity work for MSPs. We build with integrity, creating tools backed by data you can trust - because real security starts with real solutions.
We’re not just another vendor - we’re here to support MSPs with tools that actually make a difference. Meet the crew behind the mission.
Cofounder / Captain of Insights
Adam Anderson
A thought leader in Psychological Security (PsySec), Adam bridges the gap between cybersecurity and business strategy. With decades of experience advising CEOs and authoring influential books, he brings a deep understanding of the human and behavioral aspects of cyber risk. His expertise helps organizations transform unknown threats into actionable, strategic advantages, ensuring security becomes a business enabler rather than a roadblock.
Cofounder / Captain of Revenue
Brad Powell
Brad is a results-driven growth strategist specializing in tailored security solutions that drive business expansion. With over 15 years of experience spanning cybersecurity, SaaS, and hospitality, he has a proven track record in revenue acceleration, strategic partnerships, and penetrating niche markets. Armed with a Business Degree from The Citadel, an MBA from Clemson, and international business experience from Victoria University in New Zealand, he combines global insights with hands-on expertise to unlock new opportunities and scale organizations effectively.
Product Director / Captain of Experience
Cathy Rueda
Cathy leads product development with an unwavering commitment to quality, user success, and operational excellence. Her diverse background in sales, marketing, and operational management has shaped her deep understanding of user needs and business challenges. Transitioning into the cybersecurity SaaS space, she brings a human-centered approach to product design, ensuring solutions are intuitive, effective, and aligned with real-world demands. Cathy's leadership is driven by a passion for making cybersecurity accessible and impactful for businesses of all sizes.
Director of Customer Success
Kerry Anderson
With a background in nursing, operations management, and business development, Kerry brings a uniquely empathetic and strategic perspective to her role as Director of Customer Success. At ThreatCaptain, she leads the charge in helping MSPs unlock the full value of cybersecurity tools by aligning technical outcomes with real business impact.
Kerry is known for systematizing onboarding, accelerating client time-to-value, and transforming cybersecurity conversations into revenue-generating strategies. Her expertise ensures that every customer—from new users to seasoned partners—experiences measurable growth through better QBRs, improved executive alignment, and strategic upselling support.
As a bridge between product innovation and client outcomes, Kerry doesn’t just support success—she engineers it.
Chief of Staff
Scott Pfeiffer
Brad is a results-driven growth strategist specializing in tailored security solutions that drive business expansion. With over 15 years of experience spanning cybersecurity, SaaS, and hospitality, he has a proven track record in revenue acceleration, strategic partnerships, and penetrating niche markets. Armed with a Business Degree from The Citadel, an MBA from Clemson, and international business experience from Victoria University in New Zealand, he combines global insights with hands-on expertise to unlock new opportunities and scale organizations effectively.