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How CFIA transformed Novus Insight

Captain Brad


How Novus Insight Transformed Client Conversations with ThreatCaptain



Novus Insight, an established MSP, sought to enhance its client engagements and risk assessments. By integrating ThreatCaptain’s Cyber Financial Impact Analysis (CFIA) platform, they revolutionized how they communicated cyber risk to clients.


The Game-Changer: CFIA in Action

🔹 Data-Backed Risk Insights – Clients gained clear visibility into financial risks tied to cyber threats.

🔹 vCIO Program Enhancement – ThreatCaptain empowered Novus Insight’s Virtual CIOs to frame IT as a strategic asset rather than a cost center.

🔹 Revenue Growth – A single engagement secured over $80,000 in professional services revenue.


From MSP to Trusted Advisor

By leveraging ThreatCaptain, Novus Insight evolved beyond standard MSP services to consultative, financial risk-focused solutions.


They now:

✅ Quantify potential financial obligations (breach costs, compliance gaps).

✅ Align risk controls with cyber insurance and industry standards.

✅ Help clients evaluate the ROI of cybersecurity investments.


Looking Ahead

Encouraged by their success, Novus Insight plans to deepen ThreatCaptain’s integration into their managed services, particularly for risk reassessments in mergers, acquisitions, and business expansions.

"ThreatCaptain shifts conversations from tools to real business impact." – Greg Bugbee, CISSP


Want to elevate your client conversations and showcase the true financial impact of cyber risk? Discover how ThreatCaptain can transform your MSP approach.


Read the full whitepaper here:


 
 
 

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